How to Optimize Articles With Keywords For Organic Targeted Traffic
According to well accepted definition, 'Keyword' is a word that is used in performing a search on the search engine, words or phrases typed by internet surfers in the search engines search bar to find specific website, product, article or news, relating to that specific keyword; a word used to find useful result in internet searches by surfers, a word used repeatedly in a text or a word in a text document that is used to best describe content of the document. A keyword, therefore, is a reference point to find closely related text or document on the internet.
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It is only when searchers type specific keywords in search engine search bar that content or web page containing those specific keywords or phrases is shown-up by search engines and later found and clicked in the search engine result pages (SERPs).
It implies that the specific article or web page must contain keywords or other words optimized with keywords and keyphrases, which presumably majority of searchers, especially your targeted audience will search for. The keyword should be selected in such a way as to give fairly good idea to a searcher about the subject and content. It is from these keywords and key phrases that appear frequently in an article (keyword density about 3-5%) that search engines get an idea of the contents and accordingly show up in search engine result pages. Google adwords advertisers while advertising their product use keywords carefully using specialized keyword research software. In any case, if you are an adwords advertiser, selection of keywords in title and advertisement will decide the success of campaign.
It is clear that not placing keywords in the article or just freelance shooting article without optimizing it with closely related keywords can be fatal for a website unless it purely relates to charitable cause. If you are not optimizing your articles from the search engine optimization point of view, you are really leaving money on the table.
The question here is how to optimize an article. Once you have written an article, some of the keywords come out in natural flow. Later, more keywords can be inserted at appropriate places wherever felt necessary. Experts opine that while optimizing articles, main keyword(s) should appear in the title, heading, in first and last paragraph and in between the content.
As a simple test to choosing a keyword, ask yourself as a surfer, what keyword would you use to search for a particular topic or product. For optimizing articles help of keyword tools like Yahoo's overture, Keyword Elite or Wordtracker can be taken. Yahoo's overture is a free tool while Wordtracker and Keyword Elite are professional state-of-the art tools to conduct laser sharp research with wide scope.
People say results indicated by Overture Search Terms Suggestion Tool or Google Keyword Suggestion Tool are general in nature. Tools like Keyword Elite and Wordtracker are being used by majority of online marketers use for their day-to-day keyword research to find valuable keywords and keyword phrases to fine new and less competitive niches and carrying adwords campaigns.
For online business, website and unique content is essential. And when content is there, keywords have to be there to make the article optimized, findable and saleable in search engine results.
Importance of keywords insertion in content cannot be over-emphasized. The best ever keyword tool available as on date is keyword elite you can make use of to make your research laser sharp to boost your article visibility and profits. It would be wise to optimize the articles with relevant keywords and then only publish for maximum benefit from article marketing.